What you won't find in our skincare

If you’re eating a clean diet and using clean ingredients in your cooking, home and wellness routines, why should what you put on your body be any different?

Here at Such, we think that using clean ingredients from head to toe (bum included) is the way to go. We set a standard for the kinds of ingredients we include in our products. We believe in only using natural ingredients to create our clean, non-toxic beauty products. 

We hope that someday, this is the case for all products and we won’t have to wonder what’s in potions and lotions we use and what effect, including internal, they might be having on our bodies. 

So to help you demystify the confusing world of why some products aren’t as clean as others, here are a few of the ingredients you won’t find in our natural skincare products. 


Sound familiar? Parabens are one of the most widely used preservatives in personal care products today. With the potentially serious health risks they can cause, they’re at the top of our nasty list for ingredients. 

In fact, parabens may actually increase the risk of women’s cancers because they mimic a common female hormone called oestrogen in the body’s cells. So when you’re searching for new products or searching through those currently in your cupboard, parabens to look out for on ingredient labels are methylparaben, butylparaben, propylparaben, ethylparaben and isobutylparaben.

We have formulated our masks as a water-free, dry powder that you mix yourself. By doing it this way, no preservatives were required to be added to our mix to help prevent bacteria growth. That’s also why we suggest you close your mask jar good and tight after every use to keep any moisture out.

The nasties you won't find in our bum masks


Petrochemicals are any product that comes from petroleum or natural gas. Yes, like petrol.

The production of petrochemicals can unintentionally generate a dangerous toxin called 1,4-dioxane, a potential human carcinogen that may have negative effects on the nervous system, kidney and respiratory tract. 

Crazy, right? So why would anyone be adding this to their products? Petrochemicals are added to skincare products for a bunch of different reasons, including to give a silkier application as well as helping to extend the shelf life of a product. No matter how silky that skincare looks, we’ll pass on the petrol, thanks.


Pronounced “tha-lates”, this nasty is usually found in plastics to make them more flexible. So what are they doing in skincare products you ask? They are usually added to products as lubricants and can be found in perfumes and fragrances. For this reason, you won't necessarily find it easily on a label as it will be listed simply as "fragrance". 

Phthalates are endocrine disruptors which means they can cause an imbalance in your hormones and may increase the risk of infertility in both males and females. We can’t find a single use for this ingredient which is why this plastic playmate is banned from our beauty cardboard.

Artificial fragrance

Who wants to smell like grandma’s knicker draw when mother nature has gifted us with so many glorious scents to choose from? At Such, our products are 100% clean, formulated with ingredients straight from nature. Our products are fragranced only by the natural ingredients they contain. So, that means no artificial fragrance, period. 

It takes sometimes hundreds of synthetic chemicals to produce just one lab-approved scent, but artificial fragrance doesn’t come close to the real thing! What's more, a lot of products that do use artificial fragrances are covering up the unpleasant smells caused by the chemicals they contain *shiver*. 

Besides giving off wafts of faux florals, artificial fragrances can also potentially cause skin irritation, allergies, asthma, eczema, headaches, hives, nausea, psoriasis, wheezing and dermatitis. 

Your booty, your skin and your health deserves so much more than a chemically based product that won’t even provide the results that natural active ingredients can. When you experience the soothing, softening and detoxifying benefits of our masks you won’t ever look back. Well except maybe to sneak a peek at those smooth buns in the mirror! Now that’s what we call nature’s finest.